Xylo wooden eyewear.

Xylo wooden eyewear is all about handmade wooden sunglasses and prescription glasses, in the heart of the Aegean sea – at the island of Syros. The first greek company to do so in a large scale, via crowdfunding.

Handcrafted in Syros island, these sunglasses ruled our hearts... and the world.

Back in May 2013, we created a unique brand, marketing plan and brand strategy, in an holistic approach. Finding the proper way of funding this endeavour, was also in our tasks. The very first large scale crowdfunding of a greek product was born. Xylo wooden eyewear branding was designed with a holistic design approach, from the logo to packaging and integrated marketing communications, to product design and user experience. Authenticity, locality, handcrafted artefacts’ principles and Mediterranean identity in mind, led the branding process. By using the word ”Xylo” (Greek for ”wood”), the essence of the artefact became clearer

year - 2013
client - E. Vakondiou & P. Therrios
in collaboration with - Nikos Athanasopoulos
photographer - Konstantina Gorgogianni
cinematographer - Thomas Gkinis
phantom-xylo-wooden-eyewear-field

The Xylo wooden eyewear logo, was carefully designed to remind different cultures. By using the word ”Xylo” (Greek for ”wood”), the essence of the artefact became clearer. With adding the intonation mark above the letter ”y”, the Greek origin of the word was established, characterising thus the brand, the locality and the product itself. The logo was also designed to resemble Arabic typography, in order to incorporate elements of all Mediterranean cultures into the brand. By refining it, was made to resemble Gothic and medieval writing styles, making it thus, familiar with the majority of the European cultures and Mediterranean people.

Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear

The frames of Xylo wooden eyewear were designed, fabricated by hand, and assembled in Syros island, in the middle of the Aegean sea. As a mark of the land of origin, we adopted the coordinates of the island and specifically the ones from the workshop at the Lagkada village, right out Hermoupolis city (the capital of Cylcades region and the main city of Syros). Thus, the locality essence became even more present and this message actually intrigued the viewer to search for this location.

Following this mindset, every picture taken during the photoshoot of the Spring / Summer collection 2013, was stamped with the coordinates of the area that were took. Accordingly all the events, labeling of landmarks and events, were marked as such.

Phantom-Xylo wooden eyewear
Xylo wooden eyewear packaging, photographed by Giannis Platanou
Phantom-Xylo wooden eyewear
Spring / Summer collection 2013. Photographed in Syros island, April to May of the same year.
Phantom-Xylo wooden eyewear

By combining design elements from different places around the Mediterranean, a unified result emerged. Based on the interconnections of the cultures living by the sea. Recalling elements to their memory, we managed to create a true, original and humanistic brand image to accompany the product and spread the message across multiple platforms.

Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear

Xylo wooden eyewear were born in Syros island, in the middle of Mediterranean sea and were craving for the sun.

Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Xylo eyewear production photographed by Mike Theodorakis
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear
Phantom-Xylo wooden eyewear