Rolling Island ice cream.

Rolling Island ice cream shops is the oasis we all crave for in the heat of the summer. The first shop, opened its doors in Lefkada island and serves ice cream and lot more delicacies with a smile.

A frozen oasis in the middle of the hot, Greek island summer.

Rolling Island ice cream shops offer imaginative, fresh ice cream creations in rolls. The youthful and care-free personality of the shop and the product itself, is reflected in the identity created. A band of animal-travellers work as the shop’s ambassadors. Minimalistic illustrations of these characters adorn all of the brand’s printed material, from take-away ice cream and coffee cups, to the take-away waffle holder.

Crocodiles, flamingos, penguins and polar bears are presented as relaxed and self-satisfied, in popping colours, full-on summer mood and dress, and work perfectly as ambassadors of the shop’s motto: “There is no such thing as too much ice cream”.

year - 2019
client - Rolling Island shops
photographer - Stefanos Tsakiris
on location photographer - Fotoeikona
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream

We embraced the shops’ motto: “There is no such thing as too much ice cream”. Well…we couldn’t agree more!

Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream

The first Rolling Island ice cream shop, of the chain, opened in the Greek island of Lefkada. The branding elements were incorporated in the shop’s interior, with the main logo and its variations interacting with the surrounding negative space, appearing on walls as well as items of clothing worn by the staff.

Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream
Phantom-Rolling Island ice cream