Peanut caramel snacks.

Peanut Caramel Snacks packaging for Vamvalis S.A. is illustrated to always smile! Wearing a large Mexican hat and holding the snack's ingredients, he invites to indulge into these tasty snacks.

Nostalgic and tasty.

Designed for Vamvalis Foods S.A. the new packaging of Peanut caramel snacks, the new line of products, targeted to the northern European markets. Being active in the food industry for decades, working with peanut based products, the company now introduces its new Peanut Caramel Snack. In bars of 40gr., bite-sized cubes in pouch and multipack packaging, this new flavour has its appearance rooted in the audience’s memories. The pleasing and familiar look of the character, accompanies every application – regardless of the layout or future adaptations.​​​​​​​
year - 2018
client - Vamvalis Foods S.A.
photographer - Stefanos Tsakiris

With a wide smile of delight, eyes shut with enjoyment and holding the Peanut caramel snacks ingredients, this character has a life of its own.

With references to classic Friz Freleng and Tex Avery animations to Ed Banguiat’s styling and to hand-drawn fonts with the traditional techniques of sign-painters in Europe and USA, the Peanut caramel snacks identity has a character of its own; quite literally. He lives in social posts, brochures, promotional material and presentations.

Phantom-Peanut caramel snacks

The old company logo, was the inspiration behind the main character.

The old Vamvalis S.A. logo – a Mexican peanut-mascot- was redesigned and illustrated as the main character of the Peanut caramel snacks packaging. With a wide smile of delight, eyes shut with enjoyment and holding the flavour’s basic ingredients, this character grabs the viewer’s attention and awakens joyful childhood memories.

Phantom-Peanut caramel snacks
The Peanut Caramel Snacks character, in costume and various poses.
Phantom-Peanut caramel snacks
Phantom-Peanut caramel snacks
Phantom-Peanut caramel snacks
Phantom-Peanut caramel snacks