Nostalgic and tasty.
With a wide smile of delight, eyes shut with enjoyment and holding the Peanut caramel snacks ingredients, this character has a life of its own.
With references to classic Friz Freleng and Tex Avery animations to Ed Banguiat’s styling and to hand-drawn fonts with the traditional techniques of sign-painters in Europe and USA, the Peanut caramel snacks identity has a character of its own; quite literally. He lives in social posts, brochures, promotional material and presentations.
The old company logo, was the inspiration behind the main character.
The old Vamvalis S.A. logo – a Mexican peanut-mascot- was redesigned and illustrated as the main character of the Peanut caramel snacks packaging. With a wide smile of delight, eyes shut with enjoyment and holding the flavour’s basic ingredients, this character grabs the viewer’s attention and awakens joyful childhood memories.