Right before your eyes, the stains vanish. Magic!
Neraida cleaning services group, nowadays consists of “Rekor”, meaning ‘record’, and “Niagaras”, named after the Niagara falls. “Neraida”, meaning ‘fairy’ in modern Greek, was founded in 1978, in Thessaloniki – GR and today is the mothership of 3 major carpet & upholstery cleaning companies in town.
The Neraida cleaning services identity, was focused around the concept of cleaning and the company’s “magical” name. The identity can be projected to all customers, portraying a commonly used service with liability, efficiency and consistent quality. Values which are reflected in the brand identity. Clean and sharp typography, contrasted with the colourful carpets, create the company’s signature mark, with a friendly but no less prestigious feel, combining the illustrative pluralism with the clean typographic compositions.
Ten colourful carpet designs, based on various decorative styles and motifs, were designed for the main brand applications of Neraida cleaning services. From contemporary minimalistic and geometrical, to traditional-folk and classic persian carpet design, each new or existing customer can find within them the version which matches their aesthetic or the carpets they really own.
Rub the stain and it’s gone! Heat activated ink, allowed Neraida cleaning services concept to be bolder and to the point.
The Neraida cleaning services business cards, were coated through screen-printing qwith heat-activated ink in a random pattern which simulates stains. Thus, when holding the card and rubbing the surface lightly, the “stains” disappear and the carpet is magically cleaned! This trick helps make the Neraida cleaning services identity memorable, conveys the message and leaves a lasting impression on the viewer.