Fischer beer at TFF.

Utilising Fischer's iconic beer bottle as a frame, an "on set scene" illustration was created, which its glory is revealed by light. An illustration conceived and executed based on the very principle of cinema, where light is the medium.

Light meets illustration, illustration meets cinema, encapsulated inside an iconic bottle.

For Fischer beer at Thessaloniki Film Festival 2017, the “Athenian brewery” company, invited us to propose a concept on the annual key visual for Fischer’s ‘Audience Awards’.

Deriving from the idea of the projection machine displaying the film onto the white screen of the cinema, the concept was based on light and shadow. Utilising Fischer’s iconic beer bottle as a frame, a scene was illustrated which its majesty was revealed by light. As the director, the cinematographer and the actress pose in the composition, the famous church of Alsace is revealed in the background; right beneath the glistening stars and the shiny moon. All the elements of the bottle were positioned meaningfully inside the synthesis – the ribboned label and the embossed church for the final key visual of Fischer beer at Thessaloniki Film Festival. 

year - 2017
client - Parenthesis agency for Fischer beer
photographer - Mike Rafail
Phantom-Fischer beer at TFF
phantom-fischer-beer-at-thessaloniki-film-festival-intro
The final framed set up for Fischer beer at Thessaloniki Film Festival key visual shooting.
Phantom-Fischer beer at TFF
Laser cut details on the artwork.
Phantom-Fischer beer at TFF
The layering of papers.

An illustration conceived and executed based on the very principle of cinema, where light is the medium.

In total, 17 layers of craft paper, over 20 hours of laser cutting and 16 hours of assembly, lighting set up, frame building, shooting and post production needed to create this papercraft  illustration. The project was not published.

Phantom-Fischer beer at TFF
Phantom-Fischer beer at TFF
Phantom-Fischer beer at TFF
Phantom-Fischer beer at TFF
Post production comp and retouches build up sequence.
Phantom-Fischer beer at TFF