The pursuit of happiness.
Once a civil engineer, now a beekeeper and producer of Beetrip honey, George Tripkos decided to enter the market with an unexpected approach on a commodity product as honey. The family of products consists of four varieties: pine, chestnut, forest and flower honey. As the name suggests, Beetrip honey is the product of the bees journey to nature and its flora – spanning from western Macedonia, to Chalkidiki and mount Athos. Privately held beehives and responsible beekeeping practices, ensure the highest quality.
Beetrip honey, is the realisation of chasing one’s dreams, in the real world. Choosing vision over routine.
The founder and beekeeper, George Tripkos, gave up civil engineering and decided to practice beekeeping. To explore a different lifestyle and mindset than the corporate world had to offer. This decision was hard and the path to success was long and rough. Although the hardships, Beetrip honey came to be as a small batch honey producer at first. Eventually, Beetrip, grew into a sustainable business with a considerable amount of selling points across northern Greece.
A colour pallet inspired by nature lays the foundation for all illustrations and the post stamp, signifies the journey of the bees as well as the journey of the founder into a new way of living, upon choosing agriculture as a career. Additionally, the company logo is a unified complex of letters, a fluid composition, decorated with discrete folklore ornaments. An oak leaf, a pine cone, a flower and a chestnut is the main element in any label, beneath the lucent white title.