Dip your feet in the hot summer sand!
For Ammos beach bar identity, it is summer all around in this bright-colour filled, breezy branding identity. The taste of the Greek sun and sea transport you to the hottest summer experience. Fresh typography and vibrant motifs take the stage. Located in the island of Kos and part of the Sensimar Hotel (TUI group) complex, the identity had to be inviting and vibrant; recognisable and truly friendly to all tourists.
“Ammos” is the Greek word for “sand”. The necessary element of the hot summer experience.
For Ammos’ beach bar rebranding, we selected lively colours and minimalistic compositions of summer images. Illustrations with summery motifs, organic forms of leaves, seashells, waves and pebbles create the compositions which the brand identity is comprised of.
The summery colours complete the beach bar’s overall appearance, adding intense colourful strokes within the summer landscape of the coast and the sea.